When looking for a new car, people usually focus on features, engines, or cabin comfort. But there is one thing that is often overlooked: car color. In fact, color choice can greatly determine resale value.

Choose the wrong color? Your car's resale value could plummet far below market value. So, before signing the purchase agreement, think carefully about the color.

Why Is Car Color Important for Resale Value?

It's not just performance or physical condition; car color is also a serious consideration for used car buyers. There are three main reasons why color can affect resale value:

1. Availability in the Market - Favorite colors like black, white, or silver are easy to find and in high demand. On the other hand, cars in "eccentric" colors like pink, green, or yellow are harder to sell because they are rarely in demand.
2. 2. The Influence of Trends - The automotive world is also subject to trends. When a certain color is in season, cars with that color can sell for higher prices. Once the trend passes, prices can drop.
3. 3. Driving Experience - Neutral colors make cars more comfortable to look at and don't cause boredom quickly. Bright colors do stand out, but that's what causes their resale value to drop easily.

Favorite Colors That Always Sell Well

When it comes to safe colors, there are three that are the favorites in the Indonesian market:

• Silver → Timeless, easy to maintain, minor scratches aren’t too noticeable, and resale value is stable.
• Black → Classic, elegant, and always featured in every brand’s catalog. While it makes the cabin hotter, the solution is simple: use high-quality window tint.
• White → Modern, high visibility, cooler than dark colors, and resale prices tend to remain stable.

These three colors can be considered a "safe investment" because they are always in high demand, easy to maintain, and rarely cause prices to plummet.

Colors That Make Cars Hard to Sell

On the other hand, there are also colors that make potential buyers think twice:

• Gold → looks glamorous, but not suitable for daily use. Hard to sell unless you're willing to lower the price.
• Yellow → bright, but less elegant and tricky to match with accessories.
• Pink → very unique, but too flashy for most people.

If your goal is to own a car purely for personal collection, these colors might be okay. But if you're thinking about resale value, be prepared to slash the price to sell quickly.

Conclusion

Car color isn't just about personal taste; it's also about financial strategy. Silver, black, and white remain the top choices because they're neutral, easy to maintain, and have stable resale value. On the other hand, experimental colors can make you stand out, but they risk causing the resale value to drop drastically.

So, if you're the type of person who likes to switch cars frequently, it's safer to choose timeless colors.

Indonesia 🇮🇩

Warna Mobil Bisa Bikin Harga Jual Turun Drastis, Ini Faktanya!

Kalau lagi cari mobil baru, biasanya orang sibuk ngulik fitur, mesin, atau kenyamanan kabin. Tapi ada satu hal yang sering kelewat dianggap remeh: warna mobil. Padahal, pilihan warna bisa sangat menentukan harga jual kembali alias resale value.

Salah pilih warna? Bisa-bisa harga jual mobil kamu jeblok jauh dari pasaran. Jadi, sebelum tanda tangan di surat pemesanan kendaraan, mending pikirin matang-matang soal warna.

Kenapa Warna Mobil Penting Buat Harga Jual?

Nggak cuma performa atau kondisi fisik, warna mobil juga jadi pertimbangan serius pembeli mobil bekas. Ada tiga alasan utama kenapa warna bisa ngaruh ke harga jual:

1. Ketersediaan di Pasar - Warna favorit kayak hitam, putih, atau silver gampang ditemuin dan banyak dicari. Sebaliknya, mobil berwarna “nyentrik” kayak pink, hijau, atau kuning justru lebih susah dilepas karena jarang diminati.
2. Pengaruh Tren - Dunia otomotif juga nggak lepas dari tren. Kalau lagi musim warna tertentu, mobil dengan warna itu bisa lebih laku dengan harga tinggi. Begitu tren lewat, harga bisa turun.
3. Pengalaman Berkendara - Warna netral bikin mobil lebih nyaman dipandang dan nggak bikin cepat bosan. Warna cerah memang standout, tapi justru itu yang bikin resale value-nya gampang jatuh.

Warna Favorit yang Selalu Laku

Kalau ngomongin warna aman, ada tiga yang jadi primadona pasar Indonesia:

• Silver → Timeless, gampang diservis, goresan kecil nggak terlalu kelihatan, dan resale value stabil.
• Hitam → Klasik, elegan, dan selalu ada di katalog semua brand. Meski bikin kabin lebih panas, solusinya gampang: pakai kaca film berkualitas.
• Putih → Modern, visibilitas tinggi, adem dibanding warna gelap, dan harga jual cenderung stabil.

Ketiga warna ini bisa dibilang “investasi aman” karena selalu banyak dicari, mudah perawatan, dan jarang bikin harga jeblok.

Warna-Warna yang Bikin Mobil Sulit Dijual

Di sisi lain, ada juga warna yang bikin calon pembeli mikir dua kali:

• Emas → terkesan glamor, tapi kurang cocok buat harian. Susah laku kecuali rela turunin harga.
• Kuning → cerah sih, tapi kurang elegan dan agak tricky buat dipadukan dengan aksesoris.
• Pink → unik banget, tapi terlalu mencolok buat kebanyakan orang.

Kalau tujuan kamu punya mobil cuma buat koleksi personal, warna-warna ini mungkin oke. Tapi kalau mikirin nilai jual lagi, siap-siap harus banting harga biar cepat laku.

Kesimpulan

Warna mobil ternyata nggak cuma soal selera, tapi juga soal strategi finansial. Silver, hitam, dan putih masih jadi jagoan karena netral, mudah dirawat, dan resale value-nya stabil. Sebaliknya, warna eksperimental memang bisa bikin tampil beda, tapi berisiko bikin harga jual turun drastis.

Jadi, kalau kamu tipe orang yang suka gonta-ganti mobil, mending main aman pilih warna yang timeless.